4 Reasons Why Your Music Isn't Selling & How To Fix It

4 Reasons Why Your Music Isn’t Selling & How To Fix It

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Introduction:

As an independent or unsigned artist, it can be frustrating when your music isn’t selling.

We’ll explore four common reasons why this might be the case. I’ll give actionable tips on how you can fix them and start selling your music.

The 4 reasons why your music isn’t selling are:

  • Bad music/artwork
  • Lack of marketing
  • Not reaching the right audience
  • Not having the right marketing strategy.

Poor Quality Music or Artwork:

A couple reasons why your music may not be selling is that the quality is poor or the artwork is unappealing. 

money is never wasted if you invest into a good producer and engineer. A good producer and engineer can make a mediocre artist sound like a legend.

Spend time picking the right producer and engineer. Don’t rush the process and try different ones.

If you have a producer and engineer now but your music isn’t getting positive feedback. Think about a change asap.

music producer and engineer

After you improve your music but still aren’t getting sales turn your attention to your cover art. Many artist think that they can throw any image on a square and call it a day.

This is never the case. The cover art for your song is the package for your music.

you wouldn’t buy a box of cereal that is all torn and wrinkled at a store would you?

When you have a low quality art work you are putting your music in a wrinkled box.

Take the time to create art work that is memorable or hire someone who can. 

How To Make Your Own Cover Art

Lack of Marketing and Social Proof:

One of the main reasons that music doesn’t sell is a lack of marketing and social proof.

In other words, people may not have a reason to listen to your music or stream it. 

In the past, big artists were able to rely on record labels to promote their music. Labels created trust through connections with TV networks and interviews. 

Independent artist don’t have major label connections and rely on social media.

This is a good thing because the same amount of people that might watch a show may view viral social media.

nowadays people might view a tik tok more than they view a show on netflix.

independent artist social media marketing

Social media gives independent artist true independence.

The amount of attention once only available to major artist. Is now available to anyone who can post the right thing online.

you do this by posting daily, learning what works, and collaborating. 

Not Reaching the Right Audience:

If you’re not reaching the right audience, it’s unlikely that you’ll be able to sell your music. Make sure to research and understand your target audience.

Find ways to connect with them through social media, music platforms, and live events.

fans at a independent music artist concert

Not Having a Clear Marketing Strategy

Finally, a lack of a clear marketing strategy can also lead to low music sales.

It is important to have a plan in place for how you will promote your music and reach potential listeners. 

Use things like email lists and social media to market to your potential fans.

Without a plan, it can be difficult to promote your music and reach your target audience.

music marketing strategy

Conclusion:

By addressing these four common mistakes, you can start to see improvements in the sale of your music. 

Focus on building trust and adding value to your listeners’ lives. Invest in quality production and design, reach the right audience, and have a clear marketing strategy. 

If you want to learn more about selling your music and making money click here


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